by Akshay
[News] Google acquired AdMob.
9:15 PM in Advertising, Internet, Mobile, Tech by Akshay
Google, an internet giant, which is nearly in every field related to Web, has finally taken control of AdMob; AdMob is a mobile advertising platform. The acquisition deals was announced by Google six months before only, but it was delayed because of Federal Trade Commission (FTC). But now FTC has approved the deal so there is no hurdle in Google’s path to utilise AdMob.
Google can easily utilize it against Apple to gain more popularity and market share as iPhone also released iAds, which is a direct competitor to Google and AdMob. Seems Google is all ready to beat them as it is planning to quickly appoint a new integration team and integrate AdMob technology to their advertising services like Adsense, AdWords to gain an upper edge in mobile advertising.
Just as Google dominates Web advertising through AdSense and AdWords it has similar plans to dominate mobile advertising in coming two-three years, it will be clear who will be the leader in mobile advertising Google or Apple?
What do you think about it?
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