According to Wikipedia, Landing page is the page which the visitors see after clicking an online ad, link in promotional Email or Link in Search Engine Results. In Affiliate Marketing, Landing page plays a very important role in the success of your campaigns as it the page where you would be directing all your traffic in hope that they would take the action you want them to take so that you can achieve your desired results.  In short, the success and conversion rate of your Affiliate campaign would depends on the success and failure of your landing pages. In this Article I would be discussing how to create killer Affiliate Landing pages which can give an extra push to your conversion rate and help you to increase your sales.

Tip : Learn what is affiliate marketing and how to start with it.

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Determine Objective – You need to determine the purpose of your Landing Page. Whether you want your user to buy something or to fill a form or just download a free report or you only want to direct your traffic to another website. You need to determine the purpose of your Landing pages and optimize your landing page for that specific purpose.

Make them Relevant to your ad copy – Your landing pages should be highly relevant to the ad you are using to attract traffic. PPC traffic is much targeted and is always looking for specific things. It is a good practice to use the same keywords in title and body of your landing pages which you are using in your ad. Your visitor should feel that they are on right place after clicking on your Ad else they would leave your landing page right away.

High Quality UNIQUE Content – A good landing page should high Quality content related to the product and service you are promoting so that your user can learn more about your services. If you are promoting a product of a company then don’t copy content from manufacturer website. Write unique content also you can hire a good copywriter to do this.

Catchy Headline – Headline is the first thing which a user sees on your Landing page. Your Landing page should contain headline which can catch the user attention easily and should speak what your users want to hear. Make your Headline bold so that it can stand out from the rest of your page.

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Proper positioning of Call to Action Link – Don’t put your call to action link at the bottom or at place where it is not easily visible. Your Visitors don’t have time to go up to end of your copy or search for Link to take action. Keep your call to action link at the top so that it could be easily available to your Visitors.

Make your Process Simple – The process you want your users to complete should be as simple as possible. Most of the visitors don’t complete the action before of its complexity and leave it in middle. You should try to provide the shortest and simplest path for your users so that they can complete the action easily.

Reliability Factor – You need to establish a trust factor between your visitors before selling anything to them. Add short positive reviews of the like-minded people on your landing pages. Also you can add logos of renowned companies line BBC, CNN or you can add the awards and recognition your product had won in past to your landing pages to create trust among your visitors.

Testing Landing Pages - Create Multiple Landing pages of same product and do Split testing. Analyze the results to understand which Landing pages convert better. Even a tiny change on your Landing pages can affect your conversion rate a lot So keep tweaking your landing pages until you find an ideal combination.

[Editor's Note: This post is written by our guest blogger Gagan, who is a freelance writer and loves to write on Landing Page Design and Optimization, Affiliate Marketing, SEO and Latest gadgets. He blogs on - Landing Page Design. If you, too would like to write for Extreme Trix, then please check this.]

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